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Community User · 21 Jul 2025
Marketing Manager
Over my career I've built a broad, generalist skill set - but with the rise of AI and increasing specialisation, I'm wondering if this is still the best way to stay relevant or if I should double down on a specific focus like brand, product, or digital marketing. Has anyone faced a similar fork in the road, and how did you decide whether to go niche or stay general? Did it limit your career opportunities, or open them up?
M
Marissa · 23 Jul 2025
Head of Community and Commercial Partnerships
This is so relevant. Generalists actually have advantages in the AI era.. your ability to connect dots is super valuable. Consider a "spiky" profile perhaps? Stay broad but go deeper in one passionate area? A lot of JDs I come across seem to want T-shaped professionals these days.
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