It may not come as a surprise that ‘accountant’ and ‘accounting’ represented the top two search terms for candidates in 2018. ‘Graduate’ was another high-ranking search term, so employers wishing to attract junior talent would be wise to include this keyword within their job ad. Those offering part time roles should also include this prominently in job ads as it proved to be a popular term, representing 4.2% of all searches.

‘Part time’ was the top search term for this sector, representing 11.1% of all searches. It was even more popular than the obvious choice of ‘administration’, which accounted for 9.7% of searches. Candidates were also searching for specific roles, such as ‘receptionist’ and ‘executive assistant’. Employers offering flexible conditions should include this in their job ad description, with ‘work from home’ ranking among the top ten search terms.

‘Marketing’ was the top search term for the industry in 2018, representing 4.5% of searches. ‘Part time’ also appeared to be a priority for candidates – it accounted for 4.4% of searches. It may also be wise to include specific job roles when writing your job ad, as terms such as ‘project manager’, ‘communications’ and ‘graphic design’ were also popular keywords.

‘Graduate’ was the top search term for Banking & Financial Services in 2018, accounting for 7.9% of searches. Candidates also searched for terms that clearly describe their role, such as ‘project manager’, ‘analyst’, ‘compliance’ and ‘customer service’, so employers should aim to include a role title or a clear description of responsibilities within their job ad.

Candidates in Call Centre & Customer Service were more than four times as likely to search for ‘part time’ than ‘full time’ when looking for roles. However, as ‘full time’ was still among the top ten search terms, employers should be sure to clearly specify the nature of the role in their job ads.

‘Manager’ was the top search term for this sector in 2018, accounting for 15.6% of all searches. Other senior role types, such as ‘general manager, ‘project manager’, ‘CEO’ and ‘CFO’ dominated the top ten search terms. Candidates also singled out specific industries, such as ‘health’, ‘automotive’, ‘marketing’ and ‘FMCG’.

Employers offering part time work should include this prominently in their job ads as it was among the top search terms for this industry, accounting for 6.7% of all searches. Candidates also searched for terms that best described their role, such as ‘project manager’, ‘social worker’ and ‘support worker’.

Candidates in the Construction industry chose search terms that best describe their role, such as ‘project manager’, ‘quantity surveyor’, ‘estimator’ and ‘site’ manager’. ‘Graduate’ and ‘junior’ were also popular search terms, so employers should clearly specify experience levels when crafting their job ad in order to be discovered by the most relevant candidates.

‘Project manager’ was the top search term for Consulting & Strategy, representing 11.6% of searches in 2018. Candidates may also be looking to use their analytical skills as ‘analyst’ and ‘business analyst’ proved to be popular search terms. ‘Graduate’ was also among the top five - to attract this audience employers should specify levels of experience in their job ads.

While ‘design’ and ‘architect’ were the top two search terms, candidates also chose terms that relate to industry technology, such as ‘revit’ and ‘archicad’. This suggests employers should include terms that reflect specific skillsets within their job ad. ‘Graduate’ and ‘junior’ were also popular keywords, so employers would be wise to use them to attract new industry talent.

‘Education’ and ‘teacher’ were the most popular search terms for Education & Training candidates. ‘Part time’ came in third place, so employers offering flexible positions should include this term when writing their job ad to increase their discoverability. Senior industry roles also proved popular with terms such as ‘manager’ and project manager’ among the top five search terms.

‘Graduate’ was the most popular search term among Engineering candidates, accounting for 9.6% of all searches. It was almost twice as popular as ‘engineer’ and almost three times more common than ‘engineering’. ‘Junior’ was also among the top search terms, so employers looking to attract new industry talent should be sure to include this in their job ad.

Broad terms such as ‘agriculture’ and ‘farming’ proved popular among candidates, however they also searched for more specific classifications, such as ‘health, safety and environment’, ‘horticulture’, ‘dairy’ and ‘poultry’. This suggests employers should clearly state their sector in the short description of their job ad.

Specific, role-based keywords were the most popular among candidates in Government & Defence for 2018. ‘Manager’, ‘policy’, ‘planner’, ‘analyst’ and ‘advisor’ were among the highest-ranking search terms. To help candidates with an effortless search, employers should consider including the most relevant and specific keywords for roles in this industry.

‘Registered nurse’ was the most popular search term for Healthcare & Medical, accounting for 9.8% of all searches. Abbreviated terms, such as ‘rn’, did not appear in the top 20 search terms, so employers would be wise to avoid using these in their job ads. While nursing roles dominated the search terms, candidates also looked for other specific roles such as ‘project manager’, ‘dental assistant’ and ‘pharmacist’.

‘Chef’ was the top search term for the Hospitality & Tourism industry, representing 13.4% of all searches. Other popular terms included specific roles such as ‘barista’, ‘housekeeping’ and ‘kitchen hand’. Although ‘part time’ was ranked more highly than ‘full time’ in search terms, they were both among the top ten, so employers should ensure they clearly specify the nature of the role in their job ads.

While ‘human resources’ was the top search term with 9.6% of all searches, ‘hr’ came a close second with 9%. ‘Part time’ and ‘work from home’ were also among the popular industry search terms for 2018, so employers with flexible roles would be wise to promote this in their job ads.

Employers in the Information & Communications Technology industry should consider using specific technology, industry terminology and acronyms when writing job ads. Keywords such as ‘java', '.net' and ‘sap’ appeared in the top 20 searches for 2018, along with programming language such as ‘c#’. This suggests candidates may be basing their search on a specific skillset.

It may come as no surprise that ‘insurance’ was the top search term, accounting for 13.5% of all searches for the industry. It was almost twice as popular as the second-most-searched term, which was ‘manager’. Candidates in the industry were also likely to search for terms that clearly describe their role, such as ‘business analyst’, ‘broker’, ‘underwriter’ and ‘claims’.

‘Graduate’ was the top search term for candidates in the legal industry. It accounted for 14.8% of all search terms and was more popular than ‘legal’, which came in second place. ‘Junior’ was also among the top three search terms, so employers looking to attract new industry talent would be wise to specify experience levels when posting their job ad in order to be discovered by the most relevant candidates.

‘Manager’ was the top search term for candidates in Manufacturing, Transport & Logistics, accounting for 7% of all searches in 2018. Candidates were most likely to search for specific roles that reflect their skillset, such as ‘driver’, ‘logistics’ and ‘machine operator’. Keywords that reflect seniority were also among the most popular, including ‘operations manager’, ‘supervisor’ and ‘team leader’.

In addition to ‘marketing’ and ‘communications’, candidates in this industry searched for specific sector terms, such as ‘fashion’ and ‘tourism’. Employers should highlight their industry in the short description of their job ad to help candidates with their search. Other popular terms included ‘digital’ and ‘social media’, which suggests candidates were also searching for roles based on their specific skillset.

‘Manager’ was the top search term for the Mining, Resources & Energy industry in 2018, accounting for 10.3% of all searches. Candidates also searched for specific roles such as ‘geologist’, ‘electrician’ and ‘engineer’. The acronym ‘fifo’ was also among the top 20 keywords for 2018, representing 1.7% of all searches.

Candidates in the Real Estate & Property industry tend to search for obvious terms that describe their role, such as ‘property manager’, ‘sales’, ‘development’ and ‘administration’. ‘Part time’ was also a popular search term in 2018, accounting for 4.5% of all searches, so employers should include this prominently in their job ads if applicable.

‘Part time’ was the most popular search term for candidates in Retail & Consumer Products, accounting for 14.7% of all searches in 2018. By comparison, ‘full time’ represented 3.4% of searches. Employers looking for entry level talent would be wise to include the search term ‘no experience’ as it ranks in the top 20 keywords for candidates in this industry.

Sales candidates tend to search for their specific industries, such as ‘fmcg’, ‘automotive’, ‘food’ and ‘wine’. As a result, employers should include a prominent mention of their industry in their job ad to increase their discoverability. Terms that clearly describe roles, such as ‘account manager’ and ‘sales manager’ were also popular searches.

‘Graduate’ was the top search term for the Science & Technology industry, accounting for 6.6% of all searches. Candidates also searched for specific sectors, such as ‘food’, ‘environmental’ and ‘chemistry’, so employers should clearly state their sector in the short description of their job ad to help candidates find them even faster.

‘Part time’ was the most popular search term in Sport & Recreation, accounting 8% of all searches. While ‘full time’ was also among the more popular terms, it represented just 1.5% by comparison, so employers looking to attract part time talent should include this prominently in their job ads. Other popular search terms included ‘fitness’, ‘personal trainer’, ‘gym’ and ‘tennis’.

‘Electrician’ was the most popular search term in Trades & Services, representing 8.8% of all searches. Candidates were also more likely to use keywords that clearly describe their role, such as ‘carpenter’, ‘mechanic’ and ‘plumber, so job ad descriptions should be clear and to-the-point. Employers offering part time work should also include this prominently in their job ad as it was among the top 10 search terms, accounting for 2.3% of searches.