Marketing Assistant
What's it like to be a Marketing Assistant?
A Marketing Assistant supports the broader marketing team in the implementation and execution of marketing strategies to elevate brand visibility and expand a company's customer base. The role commonly includes duties such as conducting market research, managing social media accounts, developing marketing materials, coordinating events and monitoring campaign progress. This multifaceted position provides exposure to various marketing channels and offers opportunities to gain valuable insights into consumer behaviour, competitors and market trends. Marketing Assistants can work in a multitude of sectors, from commercial businesses to non-profit organisations, and across different industries, such as retail, advertising, technology or hospitality.
Tasks and duties
- Assisting in the organisation and execution of marketing events and campaigns.
- Supporting the development of marketing materials, such as brochures, posters and social media posts.
- Conducting research to identify trends and potential target markets.
- Analysing marketing data to understand the effectiveness of marketing campaigns and activities.
- Assisting in the maintenance and updating of company databases and customer relationship management systems.
- Coordinating and collating content for newsletters, websites and social media.
- Establishing contact and developing relationships with potential clients and partners.
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Skills and experience employers are looking for
