Marketing Coordinator
On this page
- What's it like to be a Marketing Coordinator?
- How to become a Marketing Coordinator
- Latest Marketing Coordinator jobs
- Top skills and experience for Marketing Coordinators
- Marketing Coordinator role reviews
What's it like to be a Marketing Coordinator?
A Marketing Coordinator supports the marketing department’s events and campaigns by performing a range of tasks. This could include creating content, analysing data, conducting market research, identifying target audiences, using Search Engine Optimisation (SEO) tools, handling email and social media marketing, liaising with clients, and managing events. Their role is to provide support in every aspect of marketing.
Tasks and duties
- Coordinating a range of online and offline marketing activities to achieve business goals for market share and growth.
- Analysing data and collating regular reports.
- Implementing marketing tactics that support business objectives.
- Developing and executing appropriate tactics by selecting, segmenting and targeting markets, and promoting products and services to those markets.
- Providing market insights for the purpose of creating and marketing new products.
- Developing, monitoring and optimising marketing campaigns and working within time and budget constraints.
How to become a Marketing Coordinator
To become a Marketing Coordinator you will either need to study for formal qualifications, or you may secure a role using transferable creative and digital skills.
- 1.
Complete a Bachelor of Business (Marketing) or similar, or a shorter qualification such as a certificate or diploma in marketing.
- 2.
Alternatively, you may be able to train on the job as a Marketing Coordinator without formal qualifications.
- 3.
Secure an entry-level role in a marketing department to build experience.