Head of Marketing
Oversee a company's marketing efforts, developing strategies to promote products or services and increase brand awareness.
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Projected job growth in 5 years
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What's it like to be a Head of Marketing?
The Head of Marketing is responsible for a company's marketing strategies and efforts to increase brand awareness and generate leads. They oversee market research, branding, public relations, advertising, and promotions. They collaborate with other departments to align marketing initiatives with company goals and ensure a consistent message across all platforms.
Tasks and duties
- Developing and implementing a comprehensive marketing strategy to enhance the company's brand and increase market share.
- Overseeing the creation and implementation of promotional campaigns and marketing events.
- Coordinating with sales, public relations, and product development departments to align marketing efforts with company goals.
- Monitoring and analysing market trends and competitors' strategies to identify opportunities.
- Measuring the effectiveness of marketing programs and strategies, and adjusting as necessary.
- Leading and managing the marketing team and overseeing the marketing budget.
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Job market trends for Head of Marketings
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Job growth
67% increase in jobs ads in the last year
2022
2023
Comparing job ad data from the last 3 months with the previous 3 month period
Source: SEEK job ads and SEEK Profile data
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Source: SEEK job ads and SEEK Profile data