Head of Marketing
Oversee a company's marketing efforts, developing strategies to promote products or services and increase brand awareness.
Job opportunities
-
Jobs in SEEK right nowJob growth
-
In the last 3 monthsSalary
-
Typical salaryJob satisfaction
-
Job opportunities
-
Jobs in SEEK right nowSalary
-
Typical salaryJob growth
-
In the last 3 monthsJob satisfaction
-
On this page
- What's it like to be a Head of Marketing?
- Latest Head of Marketing jobs
- Top skills and experience for Head of Marketings
- Head of Marketing role reviews
What's it like to be a Head of Marketing?
The Head of Marketing is responsible for a company's marketing strategies and efforts to increase brand awareness and generate leads. They oversee market research, branding, public relations, advertising, and promotions. They collaborate with other departments to align marketing initiatives with company goals and ensure a consistent message across all platforms.Tasks and duties
- Developing and implementing a comprehensive marketing strategy to enhance the company's brand and increase market share.
- Overseeing the creation and implementation of promotional campaigns and marketing events.
- Coordinating with sales, public relations, and product development departments to align marketing efforts with company goals.
- Monitoring and analysing market trends and competitors' strategies to identify opportunities.
- Measuring the effectiveness of marketing programs and strategies, and adjusting as necessary.
- Leading and managing the marketing team and overseeing the marketing budget.
Compare your salary
Find out how your salary compares with the average salary for Head of Marketings.Latest Head of Marketing jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Head of Marketing jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Head of Marketing employers on SEEK are looking for job seekers with expertise in the following areas. Marketing Strategy
Digital Marketing
Social Media
Search Engine Optimisation
Strategic Thinking
Brand Awareness
Customer Acquisition
Marketing Campaigns
Search Engine Marketing
Brand Strategy
Integrated Marketing
Marketing Planning
Public Relations
Lead Generation
Optimisation
Business to Consumer
International Marketing
Consumer Behaviour
Go to Market Strategy
Marketing Automation
Source: SEEK job ads and SEEK Profile data
Did you find this helpful?
Latest Head of Marketing reviews
Mar 2025
Being a Head of Marketing is equal parts exhilarating and exhausting - you're constantly juggling strategy, people, and performance, but when it clicks, it’s deeply satisfying to see your work genuinely move the needle.
Reviewer's QualificationBachelor of Economics
Experience1 – 4 years
Organisation sizeMedium (20-199 employees)
SpecialisationInformation & Communication Technology
The good thingsMarketing is a wonderful profession - if you love doing it.
The good things
A Head of Marketing is an obscenely rewarding role if you're into storytelling, data, and getting stuff done. You shape how...
The challengesOne of the more challenging aspects is when strategy and long-term brand building get overshadowed by short-term demands or constant pivots. As a Head of Marketing, you're often pulled between high-le...
Read more
Oct 2024
Being head of marketing is like riding a rollercoaster where you’re both the driver and the one holding on, juggling creative sparks, deadlines, and the weight of expectations—all while trying to keep the ride smooth.
Reviewer's QualificationPostgraduate Diploma in Communications Studies
Experience10+ years
Organisation sizeLarge (200+ employees)
SpecialisationBanking & Financial Services
The good thingsAh, man, being the head of marketing is like steering the ship, you know? You get to blend creativity with strategy, which is a rare combo. It’s about seeing the big picture, connecting people to a br...
The challengesAlright, here’s the flip side, man. Being head of marketing? Not always the easiest gig. You’re juggling a hundred things at once, deadlines breathing down your neck, and everyone’s got an opinion on ...
Read more
Share insights on your current role.
Help people decide if your job is right for them - it only takes a few minutes.Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.co.nz
