Digital Marketing Specialist
Create and implement online marketing campaigns.
Job opportunities
-
Jobs in SEEK right nowJob growth
-
In the last 3 monthsSalary
-
Typical salaryJob satisfaction
-
Job opportunities
-
Jobs in SEEK right nowSalary
-
Typical salaryJob growth
-
In the last 3 monthsJob satisfaction
-
On this page
- What's it like to be a Digital Marketing Specialist?
- How to become a Digital Marketing Specialist
- Latest Digital Marketing Specialist jobs
- Top skills and experience for Digital Marketing Specialists
- Digital Marketing Specialist role reviews
What's it like to be a Digital Marketing Specialist?
Digital Marketing Specialists contribute to the creation of online marketing campaigns. They produce digital content, plan and implement seasonal campaigns, analyse performance and work with other professionals including Marketing Managers and Graphic Designers. Digital Marketing Specialists need a mix of creative and technical skills. They may work within an organisation’s marketing team, or run a freelance business, servicing a list of clients.
Tasks and duties
- Planning, coordinating and optimising online advertising campaigns.
- Collaborating with other specialists such as Graphic Designers and Copywriters.
- Analysing campaign data and compiling reports on performance.
- Applying search marketing principles to online content to improve search engine rankings.
- Attracting new online customers and increasing revenue generated from existing customers.
- Analysing current market trends and predicting future trends through research.
- Creating and implementing a schedule of digital content for social media channels.
- Creating digital content.
How to become a Digital Marketing Specialist
You can become a Digital Marketing Specialist without formal training, but many employers prefer candidates with experience and qualifications.
Complete a digital marketing qualification. This could be an industry certification, which usually requires completion of a short course.
Alternatively, complete a bachelor degree majoring in marketing or digital marketing. This usually takes three years of full-time study and may provide broader career options.
Develop a portfolio of work to show prospective employers.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketing Specialists.Latest Digital Marketing Specialist jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Digital Marketing Specialist jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Digital Marketing Specialist employers on SEEK are looking for job seekers with expertise in the following areas. Digital Marketing
Search Engine Optimisation
Google Adwords
Google Analytics
Marketing Campaigns
Email Marketing
Social Media
Search Engine Marketing
Digital Marketing Strategy
Copy Writing
Facebook
Content Creation
Instagram
Social Media Management
Content Management Systems
Websites
Marketing Strategy
Analysis
Social Media Platforms
Social Media Marketing
Source: SEEK job ads and SEEK Profile data
Did you find this helpful?
Latest Digital Marketing Specialist reviews
Apr 2025
Generalist of many fields
Reviewer's QualificationBachelor of Commerce
Experience5 – 9 years
Organisation sizeMedium (20-199 employees)
SpecialisationMarketing & Communications
The good thingsIf you work in a SME, you'll get to wear many hats and wouldn't get bored of what's on your plate. Things can move at a fast pace depending on which platforms, tools and industry you're working in.
The challengesCompeting priorities, and often an uphill battle to prove your worth and work's ROI to others outside the department as some often see "Marketing" as those who are swiping on social media, all about t...
Read more
Oct 2023
OK but not great
Reviewer's QualificationBachelor of Commerce
Experience10+ years
Organisation sizeLarge (200+ employees)
SpecialisationAdvertising, Arts & Media
The good thingsDigital Marketing is a great career for allowing you to work online, remotely much of the time. However, progression opportunities to more senior roles can be limited when specialising too heavily in ...
The challengesCan be a bit repetitive if specialising in digital implementation.
Read more
Share insights on your current role.
Help people decide if your job is right for them - it only takes a few minutes.Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.co.nz
