General Manager

Manage the full scope of activities in an organisation.
Job opportunities
Jobs on SEEK right now
Job growth
Projected job growth in 5 years
Typical salary
Job satisfaction

What's it like to be a General Manager?

General Managers (GMs) are senior managers who plan and direct an organisation’s operations. In a large organisation they may manage multiple departments, while a GM in a smaller organisation may oversee all aspects of the operation. They often take some responsibility for budgeting, revenue generation and cost control. General Managers often work for national, multinational and global organisations with networks of teams and offices spread across multiple locations.

General Manager

Tasks and duties

  • Overseeing daily operations of the business unit or organisation such as the production, pricing, sales, or distribution of products.
  • Creating and implementing growth strategies.
  • Setting key performance goals.
  • Hiring key personnel and overseeing training programs.
  • Evaluating and deciding upon investments in equipment, infrastructure, and people.
  • Reporting key results to senior executives.
  • Reviewing financial statements, sales or other performance data to measure productivity.
  • Identifying areas needing cost reduction or process improvement.
  • Directing sales, marketing, or customer service activities.

How to become a General Manager

SEEK Learning

While there is no set pathway to becoming a General Manager, extensive experience and a bachelor degree are usually required.

  1. Complete a bachelor degree in business, commerce, economics, management or a related field. This usually takes three years of full-time study. 

  2. Gain industry experience through an internship and/or entry-level role. 

  3. Consider completing postgraduate study, such as a Master of Business Administration, or Postgraduate Certificate in Business.

  4. Develop your experience across one or more managerial roles which includes responsibility for managing staff, processes, finances or business units.

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Latest General Manager jobs on SEEK

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LocationNew Zealand

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Is General Manager the right role for me?

Job market trends for General Managers

LocationNew Zealand

Job opportunities

General Manager jobs on SEEK
Jobs on SEEK right now

Job growth

3% increase in jobs ads in the last year
Comparing job ad data from the last 3 months with the previous 3 month period
Source: SEEK job ads and SEEK role reviews

Latest General Manager reviews

Latest reviews from 4 General Managers surveyed on SEEK.

Sep 2023
Good fun
Reviewer's Qualification
Bachelor of Commerce (Law)
10+ years
Organisation size
Medium (20-199 employees)
The good things
The people!! Each day is different, and presents different challenges which allows me to grow and be engaged
The challenges
The historical culture of the company which is steeped in old style thinking putting profit and productivity ahead of people, wellness, customer satisfaction...slow to turn around and the executive an...
Read more
Aug 2023
Lots of variety!
Reviewer's Qualification
Bachelor of Business Administration
5 – 9 years
Organisation size
Small (1-19 employees)
The good things
Great variety - no two days are the same.
The challenges
Long hours to keep projects moving along when team members are sick or away.
Read more

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