Introducing the SEEK Advertised Salary Index New Zealand

The SEEK Advertised Salary Index (ASI) measures the growth in advertised salaries for jobs posted on SEEK in New Zealand. This report examines national trends up to the quarter ending February 2023 (December 2022 and January and February 2023). The next quarterly SEEK ASI report will be released in June. For more information, including how the SEEK ASI differs to other wage metrics, and to download the data, see here.



  • Advertised salaries grew by 4.4% in the year to the February 2023 quarter*, close to the fastest growth recorded in the data set beginning 2016.
  • Quarter-on-quarter growth of 0.9% has been broadly consistent over the past year, though it has slowed a little compared to the 1.1% in the previous quarter.


  • Advertised salary growth has been particularly rapid in Advertising, Arts & Media (11.0%).
  • Industries with heavy public sector involvement have seen advertised salary growth of a similar pace to other industries.
  • Marketing & Communications and Legal recorded the slowest growth in advertised salaries.


  • Advertised salaries are growing in every part of New Zealand.
  • Wellington had the slowest growth over the year (3.3%).
  • Auckland experienced the most rapid growth (5.4%).


  • Advertised salaries for lower-paid jobs have risen faster than for higher-paid jobs, due to strong demand for workers in those roles.

*The February Quarter includes December, January and February

SEEK NZ Country Manager, Rob Clark, says:  
“Advertised salaries in New Zealand are growing at close to their fastest pace on record, but they’re still lagging the cost of living.
“Advertised salary growth has been solid across the country, with the exception of Wellington where growth has been more modest.
“The competition for talent in industries like Hospitality & Tourism is pushing up advertised salaries, particularly for lower-paid roles.”

Advertised salaries in New Zealand are growing at a solid pace, up 4.4% in the year to the February quarter 2023. This is the second-fastest growth rate recorded in the history of the SEEK ASI, with data going back to 2016. The fastest growth recorded was in the year to November 2021, when advertised salaries rose by 4.6%.  Advertised salary growth has picked up considerably since the 2.7% recorded in the year to February 2020, the year prior to the COVID pandemic.

Figure 1: Year-on-year growth of SEEK ASI

Note: Smoothed seasonally adjusted data (‘trend’). Source: SEEK.

Advertised salaries were up 0.9% in the quarter to February. This represents a slight slowing of the quarter-on-quarter growth rates from 1.1% in November and 1.2% in August 2022.   

Figure 2: Quarter-on-quarter growth of SEEK ASI

Note: Smoothed seasonally adjusted data (‘trend’). Source: SEEK.

Although advertised salary growth is the second fastest on record, it still lags inflation. The Cost Price Index (CPI) rose by 7.2% in New Zealand in the year to the December quarter 2022*, outpacing the 4.4% growth in advertised salaries.

The SEEK ASI has picked up further and faster than overall wages growth, as measured by Stats NZ’s Labour Cost Index (LCI). The LCI measures the change in overall wages for all jobs, whereas the SEEK ASI measures the change in advertised salaries for vacant roles, which tends to respond more quickly to changes in market conditions. The relatively rapid growth in advertised salary growth suggests overall wages growth may continue to pick up in New Zealand.

*Source: Stats NZ.

Figure 3: Year-on-year growth of SEEK ASI compared to Labour Cost Index

Note: SEEK ASI is smoothed seasonally adjusted data (‘trend’). LCI is not seasonally adjusted. Source: SEEK and Stats NZ.


New Zealand is experiencing a multi-speed economy when it comes to advertised salary growth. Some industries, such as Advertising, Arts & Media are seeing very rapid growth in advertised salaries, while others (such as Marketing & Communications) are barely growing. Advertised salary growth for Government has been relatively modest, which explains why Wellington lags other parts of New Zealand.


The SEEK ASI is calculated for five regions of New Zealand: Auckland, Wellington, and the rest of the North Island, plus Canterbury and the rest of the South Island. Advertised salary growth has been solid across most parts of the country, growing at between 4.3% and 5.4%. Wellington lagged the rest of New Zealand, but still recorded solid advertised salary growth of 3.3%.


During the pandemic, demand for workers has been strong across the board. It has been strongest for a range of customer-facing roles, many of which are typically lower paid, such as roles in Hospitality & Tourism. This strong demand for workers in relatively low-paid roles has pushed up advertised salaries for roles at the lower end of the pay scale.

Since the February quarter of 2020, advertised salaries for the lowest paid fifth of jobs have risen by 15.7%. This significantly outstrips the growth at the top end – advertised salaries for the highest paid roles has risen by 5.3%.

Figure 4: Cumulative growth in SEEK ASI since Feb 2020 by salary band

Note: Smoothed seasonally adjusted data (‘trend’). Roles are grouped by allocating each sub-industry to a salary quintile based on its average pre-COVID advertised salary.  Source: SEEK

–  ENDS –

More information about how the SEEK ASI is put together and the data from this report can be found here.

When reporting SEEK data, we request that you attribute SEEK as the source and refer to SEEK as an employment marketplace.

Commentary relating to the SEEK ASI can be attributed to Rob Clark, SEEK NZ Country Manager.

About the SEEK NZ Advertised Salary Index

The SEEK ASI measures the change in advertised salaries over time for jobs posted on SEEK in New Zealand, removing much of the effect of compositional change. The SEEK ASI is a complement to existing data about the growth in wages and salaries in New Zealand, such as the Stats NZ Labour Cost Index (LCI). The LCI is a measure of the pace of wages growth across the economy, for all jobs. The SEEK ASI provides a timely and frequent read on the pulse of advertised salary growth for vacant roles.

The data for the SEEK NZ Advertised Salary Index and more information about how it is put together can be found here.


The Data should be viewed and regarded as standalone information and should not be aggregated with any other information whether such information has been previously provided by SEEK Limited, ("SEEK"). The Data is given in summary form and whilst care has been taken in its preparation, SEEK makes no representations whatsoever about its completeness or accuracy. SEEK expressly bears no responsibility or liability for any reliance placed by you on the Data, or from the use of the Data by you. If you have received this message in error, please notify the sender immediately


SEEK is a market leader in online employment marketplaces that span ten countries across Asia Pacific and Latin America. SEEK invests heavily to create innovative technology products to help people live more fulfilling and productive working lives and help organisations succeed.

In 2022, SEEK was recognised as the overall winner of the AFR BOSS Best Places to Work awards and also won the award for the Best Place to Work in the Technology Industry.