SEEK collects non-Personal Information on Site visits by users including, without limitation, which sections of the Site are most frequently visited, how often, and for how long. This data is always used as aggregated, non-Personal Information, and may be shared with SEEK partners to provide them with information relating to how SEEK visitors ‘use’ the Site. This is done for the purpose of providing you with the best and most efficient career management and recruitment services.
SEEK’s web servers gather your IP address to assist with the diagnosis of problems or support issues with our services, and to monitor the use of our Site, including the monitoring of the location of our users.
In addition to the above, where users access the SEEK mobile applications (“SEEK Apps”) we use third party software development kits (SDK’s) and services which collect non-Personal Information relating to your use of the SEEK Apps, including tracking of app installs and re-engagement. This information is used to tailor and measure advertisements to install and/or use the SEEK Apps which appear on third party sites/apps and are targeted towards users’ usage preferences.
If you want to opt-out from the collection and usage of information for advertisement targeting you can do so by enabling “Limit Ad Tracking” (Settings > Privacy > Advertising) on your iOS device or by enabling the “Opting out of interest-based ads” option (Settings > Services > Ads) on your Android device. By opting out from ad targeting SEEK and its third party providers will not use the collected information to target ads to you, however the information collected may continue to be used by SEEK for, amongst other things, estimation of user numbers, advertising fraud detection and debugging.
Third Party Measurement
In order to better understand our users, SEEK utilises third party measurement companies to assess Site and mobile Site traffic. A tracking code is used to collect the following information on the usage of the Site:
- The number of page views (or page impressions) that occur on the Site;
- The number of unique visitors to the Site;
- How long these unique visitors (on average) spend on the Site when they do visit; and
- Common entry and exit points into the Site.
This aggregated, non-Personal Information is collated and provided to SEEK to assist in analysing the usage of the Site. This data is also accessible by media organisations and research companies, for the purpose of conducting industry comparisons with other Internet websites.