Job Description

Job Header

Marketing Activation Lead

Advertiser: Contact EnergyMore jobs from this company

Job Information

Job Listing Date
8 Oct 2019
Location
Wellington, Wellington Central
Work Type
Full Time
Classification
Marketing & Communications, Marketing Communications

Marketing Activation Lead

You will be a game changer who is perpetually curious, who can positively disrupt our business and take us on a journey that will enhance our customer experience and ensure our profitable growth. We’re talking about a revolution! Innovation, inspiration and regeneration. It’s not lip service – we will give you room to thrive, challenge and initiate.

The role is critical to accelerating and supporting the delivery of campaigns to our customers. Working within the acquisition team, you will be working closely with the Head of Acquisition, other stakeholders from across the business and agency partners. The purpose of this role is to develop all aspects of the campaign packaging (targeting, customer experience, communications and channel choice etc) are maximised to deliver the optimal outcome for each campaign, and ensuring a seamless and beautiful execution to market.

What you’ll do 

  • Develop, co-ordinate, implement and manage mass market (small business & residential) communications as part of Contact’s acquisition (product and promotion) plan. 
  • Work with the Head of Acquisition, product designers, data insights and partners to develop marketing plans to maximise success of campaigns and deliver great customer experiences ensuring activity consolidates into a campaign lead approach
  • Work collaboratively with external agencies (ad, design and print) ensuring they meet the strategic fit, quality, accuracy and timing requirements of the targeted campaigns
  • Work alongside internal stakeholders, ensuring a strong GTM discipline is embedded with all campaign activity
  • Ensure that reputation and business risks associated with the marketing communication process are adequately addressed
  • Ensure Contact’s brand guidelines are maintained across all forms of communication

How you’ll be successful

  • Campaign performance measures are set, monitored and achieved/exceeded
  • Customers have an outstanding experience when interacting with our campaign assets and sales journeys (digital)
  • Opportunities for continuous improvement to marketing activation in on-boarding & management of customers

The type of experience you’ll bring to the role 

  • 5+ years of hands-on campaign planning, design and execution leadership (GTM)
  • An effective communicator who is able to quickly distil peripheral noise from the genuine needs of what inspires customer action including effective stakeholder management
  • Skilled at translating data sources, insights and technical products into effective activation/s

Come and be a game changer in a role with the freedom to shine and add real value. This is a business critical role, as a result Contact Energy reserves the right to appoint a successful candidate prior to this ad closing. If you are interested in this role please don't delay - apply now! we would love to hear from you, should you require further information please contact resourcingteam@contactenergy.co.nz.

contact.co.nz

You will be a game changer who is perpetually curious, who can positively disrupt our business and take us on a journey that will enhance our customer experience and ensure our profitable growth. We’re talking about a revolution! Innovation, inspiration and regeneration. It’s not lip service – we will give you room to thrive, challenge and initiate.

The role is critical to accelerating and supporting the delivery of campaigns to our customers. Working within the acquisition team, you will be working closely with the Head of Acquisition, other stakeholders from across the business and agency partners. The purpose of this role is to develop all aspects of the campaign packaging (targeting, customer experience, communications and channel choice etc) are maximised to deliver the optimal outcome for each campaign, and ensuring a seamless and beautiful execution to market.

What you’ll do 

  • Develop, co-ordinate, implement and manage mass market (small business & residential) communications as part of Contact’s acquisition (product and promotion) plan. 
  • Work with the Head of Acquisition, product designers, data insights and partners to develop marketing plans to maximise success of campaigns and deliver great customer experiences ensuring activity consolidates into a campaign lead approach
  • Work collaboratively with external agencies (ad, design and print) ensuring they meet the strategic fit, quality, accuracy and timing requirements of the targeted campaigns
  • Work alongside internal stakeholders, ensuring a strong GTM discipline is embedded with all campaign activity
  • Ensure that reputation and business risks associated with the marketing communication process are adequately addressed
  • Ensure Contact’s brand guidelines are maintained across all forms of communication

How you’ll be successful

  • Campaign performance measures are set, monitored and achieved/exceeded
  • Customers have an outstanding experience when interacting with our campaign assets and sales journeys (digital)
  • Opportunities for continuous improvement to marketing activation in on-boarding & management of customers

The type of experience you’ll bring to the role 

  • 5+ years of hands-on campaign planning, design and execution leadership (GTM)
  • An effective communicator who is able to quickly distil peripheral noise from the genuine needs of what inspires customer action including effective stakeholder management
  • Skilled at translating data sources, insights and technical products into effective activation/s

Come and be a game changer in a role with the freedom to shine and add real value. This is a business critical role, as a result Contact Energy reserves the right to appoint a successful candidate prior to this ad closing. If you are interested in this role please don't delay - apply now! we would love to hear from you, should you require further information please contact resourcingteam@contactenergy.co.nz.

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