Job Description

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Marketing Manager

Advertiser: Auckland MuseumMore jobs from this company

Job Information

Job Listing Date
11 Jan 2019
Location
Auckland, Auckland Central
Work Type
Part Time
Classification
Marketing & Communications, Brand Management

Marketing Manager

[Permanent part-time position (32 hours a week), immediate start]

Tāmaki Paenga Hira: Tui tui hono tangata, whenua me te moana.

Ko Tāmaki Paenga Hira, hewaengarahi ake, he ngakau mahaki mo te kaitiakitanga taonga pū korero, pakiwaitara, korero tipua ano hoki mai i ngā kai para korero.

Tamaki Paenga Hira, Auckland War Memorial Museum has a vibrant brand that is well regarded within Auckland and well respected across NZ and internationally.

To enable the Museum to deliver the ambitious goals outlined in its Five-Year Strategic Plan and ensure we are ready for the next stage of our longer-term transformation, a dedicated Marketing and Communications Directorate has been established reflecting the growing importance of brand awareness, customer engagement & advocacy functions .With the goal to reach visitation of 1.2 million by 2022 the Museum will reach new audiences and grow the social business in step with Auckland's growth while amplifying the contributions made by the Museum to our communities, our economy, and to people's sense of identity and belonging.

Responsible for generating awareness of the Museum's public offer and driving visitation, the Marketing Manager is critical to attracting 1.2 million onsite visitors annually by 2022. Equally important is its focus in supporting the Museum's revenue generating portfolios so that we can continue to grow our self-generated income. Driving onsite visitation will require innovative communication and marketing strategies, a comprehensive understanding of audience behaviour and excellent communication of the Museum's onsite, offsite and online offer. Product and market development will grow the Museum's existing audiences and market penetration strategies will develop new ones. Experienced in the development of integrated marketing strategies and the execution of targeted marketing plans and campaigns, you will be able to think strategically and act tactically as you work across the organisation.

To be successful in this position, you will offer;

  • At least 8+ years commercial marketing management experience
  • Exposure to complex business environments; preferably  the cultural, tourism, leisure attraction or entertainment industries
  • Demonstrated experience in the development and delivery of innovative, integrated  consumer marketing communications strategies and campaigns
  • A strong commercial focus with a sound understanding of value for money marketing communications (through traditional and digital channels)
  • The ability to work collaboratively with colleagues to identify and execute strategies that advance the museum's business goals
  • Exposure to membership and loyalty programmes and fundraising an advantage
  • Experience in leading and developing teams
  • Capacity and skills to communicate effectively at a senior level and to influence positive outcomes for the customer
  • Tertiary qualified in Marketing with a track record of delivery with the ability to think strategically, plan, and execute resourcefully to deliver on objectives and targets

Auckland Museum offers a rich and fulfilling work life where we truly value our people and the diverse voices, views and backgrounds they bring to our organisation. We offer a range of great benefits such as flexible work and leave, an award-winning wellbeing programme and numerous professional development opportunities.

Applications close: Thursday, 31st January 2019 at 5.00pm

You must be currently eligible to work in New Zealand to apply for this permanent position.

To apply for this job, please go to our job site and enter the job code 13911SK.

 

careers.aucklandmuseum.com

[Permanent part-time position (32 hours a week), immediate start]

Tāmaki Paenga Hira: Tui tui hono tangata, whenua me te moana.

Ko Tāmaki Paenga Hira, hewaengarahi ake, he ngakau mahaki mo te kaitiakitanga taonga pū korero, pakiwaitara, korero tipua ano hoki mai i ngā kai para korero.

Tamaki Paenga Hira, Auckland War Memorial Museum has a vibrant brand that is well regarded within Auckland and well respected across NZ and internationally.

To enable the Museum to deliver the ambitious goals outlined in its Five-Year Strategic Plan and ensure we are ready for the next stage of our longer-term transformation, a dedicated Marketing and Communications Directorate has been established reflecting the growing importance of brand awareness, customer engagement & advocacy functions .With the goal to reach visitation of 1.2 million by 2022 the Museum will reach new audiences and grow the social business in step with Auckland's growth while amplifying the contributions made by the Museum to our communities, our economy, and to people's sense of identity and belonging.

Responsible for generating awareness of the Museum's public offer and driving visitation, the Marketing Manager is critical to attracting 1.2 million onsite visitors annually by 2022. Equally important is its focus in supporting the Museum's revenue generating portfolios so that we can continue to grow our self-generated income. Driving onsite visitation will require innovative communication and marketing strategies, a comprehensive understanding of audience behaviour and excellent communication of the Museum's onsite, offsite and online offer. Product and market development will grow the Museum's existing audiences and market penetration strategies will develop new ones. Experienced in the development of integrated marketing strategies and the execution of targeted marketing plans and campaigns, you will be able to think strategically and act tactically as you work across the organisation.

To be successful in this position, you will offer;

  • At least 8+ years commercial marketing management experience
  • Exposure to complex business environments; preferably  the cultural, tourism, leisure attraction or entertainment industries
  • Demonstrated experience in the development and delivery of innovative, integrated  consumer marketing communications strategies and campaigns
  • A strong commercial focus with a sound understanding of value for money marketing communications (through traditional and digital channels)
  • The ability to work collaboratively with colleagues to identify and execute strategies that advance the museum's business goals
  • Exposure to membership and loyalty programmes and fundraising an advantage
  • Experience in leading and developing teams
  • Capacity and skills to communicate effectively at a senior level and to influence positive outcomes for the customer
  • Tertiary qualified in Marketing with a track record of delivery with the ability to think strategically, plan, and execute resourcefully to deliver on objectives and targets

Auckland Museum offers a rich and fulfilling work life where we truly value our people and the diverse voices, views and backgrounds they bring to our organisation. We offer a range of great benefits such as flexible work and leave, an award-winning wellbeing programme and numerous professional development opportunities.

Applications close: Thursday, 31st January 2019 at 5.00pm

You must be currently eligible to work in New Zealand to apply for this permanent position.

To apply for this job, please go to our job site and enter the job code 13911SK.

 

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