Strong advertising growth continues across New Zealand
New Zealand’s employment market continued its strong performance in June with SEEK job ads on the rise. Now may be the time to review your recruitment strategy and benchmark your salaries to ensure you remain competitive.

While job ads on SEEK grew by 11.4% in June compared to the same time last year, the average advertised salaries also saw a lift. This signals a continuation of the upward trend we’ve been seeing since the middle of 2015. 

Construction, along with design and architecture, are among the industries to have recorded a further growth in average advertised salaries over the past four months. Given the strength of New Zealand’s burgeoning construction industry, this may come as little surprise.

Trends in construction

The construction industry has been growing rapidly in recent years. Civil Contractors New Zealand estimates the industry will need an additional 30,000 workers in two years' time. According to forecasts from the Business, Innovation and Employment Ministry, one in five new jobs created between 2016 and 2019 in the country will be in construction. 

The latest data from SEEK appears to support this trend with job ads for construction rising by 15% compared to the same time last year and the average advertised salary was $97,799.

In related fields, trades and services grew by 16% year-on-year and the average advertised salary was $58,579. Engineering also experienced a lift of 12% and the average advertised salary was $89,419. Meanwhile, design and architecture was up by 11% and the average advertised salary was $81,327.

Tourism hots up for winter

New Zealand’s tourism industry continued its strong performance in the first month of winter with tourist arrival numbers growing by 17.3 percent year-on-year.

Job ads for the burgeoning hospitality and tourism industry were up by 14% year-on-year on SEEK and the average advertised salary was $52,200.

The manufacturing, transport and logistics industry also grew by 36% year-on-year and the average advertised salary was $65,067. “This industry was a solid performer,” says Janet Faulding, General Manager for SEEK New Zealand. “At a national level, it was the fourth largest advertising industry on SEEK and was among the fastest growing. Roles for machine operators and planning, production and scheduling were in strong demand.”

Trends across the regions

SEEK job ads were up across all major regions in June. “The New Zealand labour market has continued to gain strength,” says Faulding. “In Auckland, advertising on SEEK was up by 8.3% year-on-year, while in Wellington and Canterbury job ads grew by 6.2% and 5.7% respectively.”

Northland, Otago and Bay of Plenty have experienced the sharpest trend increases in average advertised salaries. The trend also rose in Wellington and average advertised salaries continued to broadly trend upwards in Auckland and Canterbury.  Meanwhile, in the smaller regional markets, advertised salary trends continued to decline in Marlborough and Southland in June but are beginning to stabilise in Hawkes Bay and Gisborne. 

With SEEK job ads on the rise in June and advertised salaries looking up, employers need to polish up their value proposition to attract the best talent.