SEEK NZ Employment Report - Unseasonably late boost to job ads in November

OVERVIEW OF NOVEMBER 2021:

STATE OF THE NATION:

  • SEEK job ads were up 5% month-on-month (m/m).
  • SEEK job ads were up by 35% year-on-year (y/y) and up 29% when compared to November 2019.
  • Applications per job ad dropped 3% m/m and were down 36% compared to the same month two years ago.
  • The top three growing industries m/m were the Manufacturing, Transport & Logistics (16%), Hospitality & Tourism (45%) and Retail & Consumer Products (19%).

STATE OF THE REGIONS:

  • The regions where restrictions were eased all experienced m/m growth, including Auckland (8%), Waikato (8%) and Northland (18%).
  • Job ad volume also increased in Wellington (1%) and Canterbury (4%).

STATE OF THE NATION: UNSEASONABLY LATE BOOST TO JOB ADS

The latest SEEK New Zealand Employment Report shows job ads increased by 5% when compared to October 2021. Auckland was key in this growth, seeing job ads increase 8% m/m.

Rob Clark, Country Manager, SEEK NZ, comments:November job ad numbers were up 35% when compared to 12 months ago. As we approach the end of the year, traditionally job ads would peak in October, however most regions have seen a month-on-month increase, notably Auckland as it prepared to emerge from lockdown.

Applications per job ad remain low despite traffic on seek.co.nz remaining stable.

Rob Clark continues: “For the second month running, applications per job ad declined slightly. Compared to November 2019 there are 36% fewer applications per job ad. I wouldn’t expect this to change until the new year as this is not a traditional time of year to change jobs.”

Figure 1: Auckland, Canterbury, Wellington, and NZ job ad growth and decline since November 2019.

Table 1: National and major region job ad growth/decline comparing November 2021 to: i) October 2021 (m/m) ii) November 2020 (y/y) and iii) November 2019 – all regions are listed in the table at the end of this report.

STATE OF THE REGIONS: REGIONS REBOUND AS RESTRICTIONS EASE

Restrictions easing, and the anticipation thereof, saw an increase in job ads across multiple regions, particularly Waikato and Northland where ads increased 8% and 18% m/m respectively.

Auckland, which saw some easing of restrictions in November, grew 8% m/m, which was 12% higher than November 2019, indicating an anticipation of the lockdown lifting and a heightened demand for talent in the country’s most populous region.

Wellington and Canterbury’s job ads increased by 1% and 4% respectively m/m, both are more than 30% higher than two years ago.

Rob Clark continues: “We have seen increasingly faster rates of recovery as regions have emerged from restrictions, led by month-on month growth in job ads.

“With heavy concentrations of jobs in Auckland, particularly in Information & Communication Technologies and customer facing roles, we can expect further growth to be driven from this region in the coming months.”

Figure 2: National SEEK NZ Job Ad percentage change by region (November 2021 vs October 2021)

STATE OF THE INDUSTRIES: AUCKLAND DRIVES INDUSTRY GROWTH

The majority of industries grew from October to November, with the most significant regional contributor being Auckland.

Nationally, the Hospitality & Tourism and Information & Communication Technology industries increased by 45% and 3% respectively in November.  In Auckland alone, the growth was 88% and 7% respectively, with Auckland responsible for over half of all ICT roles.

Rob Clark explains: “Auckland was responsible for a national increase in job ads in some key industries, including Information & Communication Technologies and Hospitality & Tourism.

“Hospitality & Tourism saw an incredible increase of 88% in Auckland and growth of 29% in the rest of New Zealand as businesses continue preparations for a busy holiday period.”

“Other industries showing good growth nationally in November include Trades & Services which is up 9%, Manufacturing, Transport & Logistics with a 16% month-on-month boost, and Healthcare & Medical which jumped 12%.  All have around 2,000 to 3,000 roles available nationally on SEEK right now.”

Table 2: National SEEK NZ Job Ad percentage change by industry in i) Auckland, ii) Rest of New Zealand, iii) Nationally (November 2021 vs October 2021).

Table 3: National and regional job ad growth/decline comparing November 2021 to: i) October 2021 (y/y); ii) November 2020 (m/m) and; iii) November 2019

Figure 3: National SEEK NZ Job Ad percentage change by industry (November 2021 vs October 2021)

Click for the latest SEEK Employment Report data or for more employment insights or career advice please visit SEEK’s Hiring Advice or SEEK's Career Advice

MEDIA NOTE: When reporting SEEK NZ data, we request that you attribute SEEK NZ as the source and refer to SEEK NZ as an employment marketplace.