SEEK NZ Employment Report - Unseasonably late boost to job ads in November
OVERVIEW OF NOVEMBER 2021:
STATE OF THE NATION:
- SEEK job ads were up 5% month-on-month (m/m).
- SEEK job ads were up by 35% year-on-year (y/y) and up 29% when compared to November 2019.
- Applications per job ad dropped 3% m/m and were down 36% compared to the same month two years ago.
- The top three growing industries m/m were the Manufacturing, Transport & Logistics (16%), Hospitality & Tourism (45%) and Retail & Consumer Products (19%).
STATE OF THE REGIONS:
- The regions where restrictions were eased all experienced m/m growth, including Auckland (8%), Waikato (8%) and Northland (18%).
- Job ad volume also increased in Wellington (1%) and Canterbury (4%).
STATE OF THE NATION: UNSEASONABLY LATE BOOST TO JOB ADS
The latest SEEK New Zealand Employment Report shows job ads increased by 5% when compared to October 2021. Auckland was key in this growth, seeing job ads increase 8% m/m.
Rob Clark, Country Manager, SEEK NZ, comments: “November job ad numbers were up 35% when compared to 12 months ago. As we approach the end of the year, traditionally job ads would peak in October, however most regions have seen a month-on-month increase, notably Auckland as it prepared to emerge from lockdown.
Applications per job ad remain low despite traffic on seek.co.nz remaining stable.
Rob Clark continues: “For the second month running, applications per job ad declined slightly. Compared to November 2019 there are 36% fewer applications per job ad. I wouldn’t expect this to change until the new year as this is not a traditional time of year to change jobs.”
Figure 1: Auckland, Canterbury, Wellington, and NZ job ad growth and decline since November 2019.
Table 1: National and major region job ad growth/decline comparing November 2021 to: i) October 2021 (m/m) ii) November 2020 (y/y) and iii) November 2019 – all regions are listed in the table at the end of this report.
STATE OF THE REGIONS: REGIONS REBOUND AS RESTRICTIONS EASE
Restrictions easing, and the anticipation thereof, saw an increase in job ads across multiple regions, particularly Waikato and Northland where ads increased 8% and 18% m/m respectively.
Auckland, which saw some easing of restrictions in November, grew 8% m/m, which was 12% higher than November 2019, indicating an anticipation of the lockdown lifting and a heightened demand for talent in the country’s most populous region.
Wellington and Canterbury’s job ads increased by 1% and 4% respectively m/m, both are more than 30% higher than two years ago.
Rob Clark continues: “We have seen increasingly faster rates of recovery as regions have emerged from restrictions, led by month-on month growth in job ads.
“With heavy concentrations of jobs in Auckland, particularly in Information & Communication Technologies and customer facing roles, we can expect further growth to be driven from this region in the coming months.”
Figure 2: National SEEK NZ Job Ad percentage change by region (November 2021 vs October 2021)
STATE OF THE INDUSTRIES: AUCKLAND DRIVES INDUSTRY GROWTH
The majority of industries grew from October to November, with the most significant regional contributor being Auckland.
Nationally, the Hospitality & Tourism and Information & Communication Technology industries increased by 45% and 3% respectively in November. In Auckland alone, the growth was 88% and 7% respectively, with Auckland responsible for over half of all ICT roles.
Rob Clark explains: “Auckland was responsible for a national increase in job ads in some key industries, including Information & Communication Technologies and Hospitality & Tourism.
“Hospitality & Tourism saw an incredible increase of 88% in Auckland and growth of 29% in the rest of New Zealand as businesses continue preparations for a busy holiday period.”
“Other industries showing good growth nationally in November include Trades & Services which is up 9%, Manufacturing, Transport & Logistics with a 16% month-on-month boost, and Healthcare & Medical which jumped 12%. All have around 2,000 to 3,000 roles available nationally on SEEK right now.”
Table 2: National SEEK NZ Job Ad percentage change by industry in i) Auckland, ii) Rest of New Zealand, iii) Nationally (November 2021 vs October 2021).
Table 3: National and regional job ad growth/decline comparing November 2021 to: i) October 2021 (y/y); ii) November 2020 (m/m) and; iii) November 2019
Figure 3: National SEEK NZ Job Ad percentage change by industry (November 2021 vs October 2021)
MEDIA NOTE: When reporting SEEK NZ data, we request that you attribute SEEK NZ as the source and refer to SEEK NZ as an employment marketplace.