Frontline Retail was established in Auckland in 2004 to service the retailer's in the Auckland Region of New Zealand. Frontline Retail has a very strong internal values platform as stated below:

"Frontline Retail aims to achieve long-term relationships by maintaining both Client and Candidate integrity through confidentiality and honesty"

We recognise that to be a successful recruiter we must have strong relationships with both our clients and candidates. These relationships are built on trust and integrity and by focusing on our core values we have been able to grow and expand to the point where we now have built a strong national network. Our commitment is to continue focusing on these values and continue expanding and developing our presence in the retail recruitment market.

It is Frontline Retail's intention to further expand its operations in New Zealand by establishing Agencies in Wellington, Christchurch and Dunedin.

Frontline Retail was originally established in 1995 in Australia and has over 50 consultants in Australia. We have permanent offices in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Newcastle/Central Coast, Hobart, Gold Coast and Darwin with expansion plans in to regional centres of Australia.

Frontline Retail also plans to further expand into Canada and the UK.